The Digital Trends You Should Keep Up With This Year
The digital sphere is constantly evolving, along with the industries that simultaneously rely on and enrich it. If you’re a communicator, marketer, or entrepreneur looking to keep up, here is our pick of the top digital trends to watch in 2018 from Raw Space co-working.
2017 was the year of Bitcoin and other cryptocurrencies, which were explored in a previous post here on the Raw Space blog. This fascinating array of digital forms of money landed headline after headline last year, as well as a spot in multiple investment portfolios. Taking that into account, 2018 is expected to be the year of blockchain, the technology that makes almost all cryptocurrency processes possible.
In the simplest terms, blockchain is a decentralised digital ledger system that allows the recording and verification of transactions publicly, chronologically, and immutably. Observer Tech Monthly deputy editor Ian Tucker explains that the technology eliminates risks of fraud and the need for a middleman, thereby opening up many opportunities for fields like voting systems, healthcare, and even power generation. This means that blockchain holds a valuable place in technology in 2018 and the years to come, no matter the price of Bitcoin.
Shortening the purchase funnel
Since the birth of ecommerce, the industry has come a long way in ensuring security and convenience of shopping. In 2018, however, it is bound to do even more.
Just recently, Ayima shared that major online players like Facebook and Google announced new ways to bring companies’ products and services even closer to potential consumers. Facebook plans to shorten a customer’s purchase funnel by connecting advertisers with users who have shown interest in certain travel destinations. This feature, called ‘trip consideration’ should roll out later this year. Meanwhile, Google is developing a new “Where can I buy this?” service that will better connect product-based searchers with retailers like Target or Home Depot. This feature aims to leverage a recent 85% increase in product-based mobile searches and to help Google compete with Amazon.
Privacy and Security
The EU’s much-anticipated General Data Protection Regulation (GDPR) is set to impact businesses across the globe as it rolls out next month. The policy covers not just businesses in the EU, but those outside of the region that cater to customers in the Union. This means that it will most likely affect your business, regardless of the Brexit decision or your company size.
Marketers and entrepreneurs will not only do well to avoid hefty fines and privacy disasters; they can also use the current conversation on privacy and security to establish trust and credibility among potential consumers. Cybersecurity has been a major topic of concern, and rightly so, as more and more of daily living gets played out in the digital sphere. Therefore, Forbes recommends taking simple steps like ensuring that your contact information is up to date, securing checkout processes, and displaying security badges.
2018 is set to be an exciting year for digital platforms and all they have to offer. This is why it’s important to track and evaluate current trends and reports, while also enriching digital outputs with collaboration and real-life discussion.
Here at Raw Space co-working, the emphasis is on community and collaboration, especially since Bristol is one of the most culturally diverse, modern, and buzzing cities in the UK. By combining local community insights and global trends, you and your business will have the best opportunity for growth.